There are millions of businesses trying to make a difference in the world. We are here to show you which ones.

We would have to say our personal standards are high but we will tell you about all businesses that care and we will tell you how close they meet our standards. If they only meet a small portion of our standards don’t reject them! We want to inspire support in the good not complete rejection.

We look at the over all sustainability of the business from the care of the employees to products they sell/services they provide and all the details between. We will tell you how much we can recommend them.

Every great business can use our support in becoming even better and we are not in the business of eliminating the bad but rather supporting positive impacts each business provides. We will let you know how willing they are to expand their positive impact on the world. And of course the ones we fully recommend will be highly recommended because in our eyes, the worth of the business is determined by their impact on the world not the money they accumulate.